QOLA.co
For personal injury firms

The answer names firms. Is yours one of them?

QOLA builds your city's accident-information site from public sources, reviewed by your attorney and published under your firm's name. It comes paired with 150 paid motor vehicle accident leads over a three-month prepaid term.

A few questions about your firm. Pricing is covered on the call.

  • Attorney reviewed before publication
  • Cited at each claim
  • Written lead terms
Illustration with a fictional reviewer slot. No page has been approved.
0M
ChatGPT weekly active users
OpenAI via TechCrunch, February 2026
About half
of U.S. adults now use AI chatbots, up from a third in 2024
Pew Research Center, June 2026
0B
AI referral visits to the top 1,000 websites in June 2025, up 357% year over year
Similarweb via TechCrunch, July 2025
The Question

One question. One answer, which can name firms.

Someone types a question after a crash. What comes back is not a page of ten links to compare. It is one answer, and it can name a few firms inside it.

Example questions people type into AI assistants after a crash.
ONE ANSWER, ILLUSTRATION
Illustration only. Names are blinded, and nothing here is a finding about your firm.
What the Engines Said

So we asked the engines to explain.

We ran accident questions in ChatGPT, Perplexity and Gemini, each in its own app, across four cities. Then we asked a follow-up: describe, firm by firm, what it saw in the firms it had named.

0
Answers
0
Engines
0
Signals
Signals 1 to 3 are about the firm's reputation. Signals 4 and 5 are about local, current content, which is the kind of page the Hub is. QOLA does not control what any engine says.

27 recorded answers: 12 ChatGPT, 14 Perplexity, 1 Gemini. Four cities, May 2026, each engine in its own app. This is the engines describing their own answers, not proof of how they choose.

What a firm's reputation covers

Signals 1 to 3
  1. Independent trust signalsPeer directories, awards, and the volume and recency of client reviews.Mentioned by ChatGPT, Perplexity and Gemini
  2. Published case resultsOutcomes stated in public, with enough detail to check.Mentioned by ChatGPT, Perplexity and Gemini
  3. A firm identity that resolvesBar record, years in practice, and the same details across every source.Mentioned by ChatGPT, Perplexity and Gemini

What the Hub is built for

Signals 4 and 5
  1. Answers for this state and cityPractice area and city match, and local rules rather than general advice.Mentioned by ChatGPT and Perplexity
  2. Current, quotable contentRecent dates, clean structure and answers that can be quoted as written.Mentioned by ChatGPT and Perplexity

Is your city open?

A few questions about your firm. Pricing is covered on the call.

What We Build

The part QOLA builds: a local, sourced reference.

The MVA Authority Hub is your city's accident-information site. It is built from public sources, cited at each claim, reviewed by your attorney before anything is published, and carries your firm's name.

qola.co/your-city

Home › MVA › Your State › Your City

Your City Car Accident & MVA Authority Hub

YNReviewed by Your Name, J.D.

Quick Answers

  • What to do after a crash?
  • How long to file a claim?
  • Who pays medical bills?

Public Sources

NHTSAState DOTState CodeCourtsCDC

MVA Authority Hub

Statutes, court procedures, insurance rules and local crash data for your city, each cited to its public source.

Attorney Review Before Publication

Your firm's reviewing attorney approves every guide before it is published. Nothing goes live without that approval.

Public-Source Data

Crash statistics and safety records from NHTSA, state transportation departments and local agencies.

Built to Read Clearly

Clear headings, direct answers, a visible date and the source cited at each claim.

Kept Current

Laws, rates and agency data change. Pages are checked against their sources, and your attorney approves each update.

One Hub Firm Per Market

One firm holds the Hub position in the market named in its agreement, while the partnership is active.

Written to inform, not to advertise.

No rankings and no sales lines. Each page answers the reader's question, with the source cited at each claim.

Channel Comparison

How the Hub compares to what you already run.

Each channel does a different job. The Hub is a separate public-source content asset under your firm's name, meant to sit alongside the channels you already run.

Google Ads (PPC)

What it does: Places your ad at the top of search results for the keywords you buy.

What it does not do: Not a content asset. The ads stop when the spend stops.

No Public-Source Content AssetStops With Spend

Local Services Ads

What it does: Shows your firm in Google's screened section, priced per lead.

What it does not do: Google-only placement, shown alongside other firms.

No Public-Source Content AssetShown With Other Firms

Shared Lead Gen

What it does: Sends you names from a central intake form or call center.

What it does not do: The same person may be sold to several firms. Nothing is built for yours.

No Public-Source Content AssetShared Across Several Firms

Your Current SEO

What it does: Works on your website's position in Google results.

What it does not do: Built for your own site. It is not a public-source city reference under attorney review.

Different Job

Social Media

What it does: Builds awareness through organic and paid posts.

What it does not do: Short-lived posts, not a structured reference.

No Public-Source Content Asset

QOLA

What it does: A city accident-information site built from public sources, published under your firm's name and reviewed by your attorney before publication. Paired with 150 paid leads under a written agreement.

Public-Source ContentAttorney ReviewedUnder Your Firm's NameOne Hub Firm Per Market
Quality Process

How we check every page before it carries your firm's name.

Every guide in your MVA Authority Hub publishes under your firm's name. That makes content quality a reputation decision, not a marketing detail. Four checks stand between a draft and your market.

    1

    Built from official sources

    Every page starts with statutes, regulations, court materials, agency guidance, and government records where available. We cite the source at the point the claim is made, not after the fact.

    2

    Checked against the controlling source

    Deadlines, dollar thresholds, insurance rules, and legal claims are checked against the statute, regulation, or official record that governs them before the page moves forward.

    3

    Reviewed for accuracy, usefulness, and safe wording

    Each page goes through QOLA's quality review for legal accuracy, source support, usefulness to accident victims, legally safe wording, and whether AI systems can understand and extract the answer. Pages that fall short are revised and checked again, not shipped.

    4

    Approved by your reviewing attorney

    Your firm's reviewing attorney is the final check before anything goes live in your market. If review needs more time, the launch schedule moves. The review does not get compressed.

The scoring criteria stay internal. The standard does not: if a page is not accurate, useful, source-backed, and safe to publish under your firm's name, it does not go live.

How It Works

Two engines. One program.

Engine 1 delivers paid motor vehicle accident leads. Engine 2 builds the Hub under your firm's name. They run side by side under one written agreement.

Engine 1: Paid Leads

Paid Lead Flow

You approve creative first

Campaigns run in your market only after you approve the creative. No ad runs before your approval. Leads reach your intake team through the intake form used in your state.

  • Your approval before any ad runs
  • 150 paid leads over the three-month term
  • 10 bonus leads on prepay, never counted as paid
Engine 2: MVA Authority Hub

The Hub and Content Engine

Attorney reviewed before publication

Your city's accident-information site, published under your firm's name after your attorney reviews it. Short-form content is drawn from the reviewed pages, and each piece is reviewed on its own.

  • City guides from primary law and government data
  • Rechecked against cited sources, with attorney-approved updates
  • Direct answers, visible dates and the source at each claim
  1. 1

    Sign

    The agreement names your market and the program terms. The Hub build begins.

  2. 2

    Approve creative

    Your approval required

    You approve every ad before it runs in your market.

  3. 3

    Leads begin

    Leads reach your intake team once approved campaigns are running.

  4. 4

    Hub publishes

    The Hub goes live after your reviewing attorney approves it.

  5. 5

    Ongoing content

    Pages are rechecked against their sources, and new content goes through the same review.

Client Dashboard

One login for your leads and your Hub.

Your firm gets its own dashboard. Leads arrive there, and Hub pages wait there for your attorney's review.

Leads

Every lead in one list

  • The intake answers each lead gave
  • Set a status and keep notes
  • Send a lead back for a reason listed in the agreement
Leads (sample)
  • Maria G.NewRear-end collision · Paid ad · ES
  • James T.ContactedTruck accident · Hub quiz · EN
  • Ana R.QualifiedPedestrian · Paid ad · EN
  • David K.ContactedIntersection crash · Hub quiz · EN
Hub pages

Every page before it publishes

  • Read each page before you approve it
  • Approve it, or suggest a wording change
  • See which pages are approved and which wait on you
Hub pages (sample)
  • What to do after a car accidentGuideLive
  • Filing deadlines in your stateGuidePending Review
  • Your car, repairs, and who paysGuideApproved
  • Who pays medical bills?Common questionDraft

Illustration with sample data. Names are placeholders, not real clients or firms.

The Program

One three-month program. Everything in writing.

A three-month prepaid term: 150 paid motor vehicle accident leads, 10 bonus leads on top of the 150, and the MVA Authority Hub and content engine included with prepay. Pricing is set per state and walked through on a call, with the program total quoted first.

One Hub firm per market

One firm holds the Hub position in the market named in its agreement, while the partnership is active.

Full MVA Authority Hub build

City accident guides built from primary law and government data, attorney reviewed before publication, with the source cited at each claim.

Content engine included with prepay

Short-form content drawn from your reviewed Hub pages. Each piece is reviewed on its own before it is used.

Attorney review before publication

Your reviewing attorney approves every page before it goes live, and every update after that.

150 paid leads over three months

Prepay adds 10 bonus leads on top of the 150, never counted as paid. If the 150 paid leads are not delivered, the remedy is set out in the written agreement.

Written lead terms

The agreement defines a billable lead, the send-back reasons and how a replacement works.

The Program, Line by Line

Pricing is set per state and walked through on a call, total first.

Paid leads, three-month term
0
Bonus leads on prepay
10, on top of the 150
Bonus leads counted as paid
Never
MVA Authority Hub
Included on prepay
Content engine
Included on prepay
Pricing
Per state, on a call
Lead Terms

What counts as a billable lead.

The written agreement sets the lead terms, not this page.

  • Defined by the intake form used in your state
  • Based on the answers that form actually records
  • Send-back reasons listed in the agreement
  • Replacement process set out in writing
  • Shortfall remedy set out in the written agreement

How send-backs work

The agreement defines a billable lead from the intake form used in your state and the answers that form records. It lists the reasons a lead can be sent back and how a replacement works. If the 150 paid leads are not delivered, the remedy is set out in the written agreement.

Where Our Promises Stop

What we don't promise.

Your firm's name goes on this work. So here is exactly where our promises stop.

AI answers

We make no promise about what ChatGPT, Perplexity or Gemini say, including whether they mention, recommend or link to your firm. We do not control their answers.

Search positions

The program does not promise any position in Google or any other search results.

Case outcomes

A lead is not a promised client or a promised result.

Anything outside the agreement

Lead delivery, send-backs, replacements and any remedy are what the written agreement says, nothing more.

Who This Is For

Built for firms with the intake to back it up.

This works alongside what you already run. It needs a presence in the market, intake that is ready for it and room for steady inbound volume.

Market Presence

An established presence in the market you want to serve.

24/7 Intake, Fast First Contact

Intake answers around the clock and reaches each new lead quickly.

English and Spanish

Spanish-speaking intake is part of the standard, not an extra.

Capacity

150 paid leads over three months needs an intake team that is ready for them.

Probably not a fit if:

  • You want pages published without attorney review.
  • Intake closes at night or runs in English only.
  • You want to try a handful of leads before committing.
FAQ

Common questions from firm owners.

A lead program delivers contacts. QOLA pairs the written lead program with a separate content asset: a city accident-information site built from public sources, published under your firm's name and reviewed by your attorney before publication. You can read every page of it.
Market Check

Check whether your city is open.

One firm holds the Hub position in the market named in its agreement, while the partnership is active. Answer a few questions about your firm. If your market is open, we set a call and walk through the program and pricing.

Firm fit check

Which cases does your firm take for injured people?

🔒One firm per market named in the agreement📊Prepaid three-month program⚡150 paid leads over the term

10 questions · No commitment

Three-month prepaid term · 150 paid leads · 10 bonus leads on prepay

Is your city open?Pricing is covered on the call
QOLA.co: City accident information from cited public sources, published under your firm's name.
Government-sourced·Attorney reviewed·Cited at each claim