Sample · beta
Calm cards
Hit while walking? (New York sample)
How we work
Start from what already works.
Most firm videos look the same because they start from a blank prompt. We start from evidence: videos that clearly beat their own account, hooks that worked for more than one account, and two versions tested before anything goes on the page. Here is that system in four steps.
- 1
Find outliers
Look for short videos with 10 times or more of their own account's usual views. Account size doesn't matter; the jump does.
- 2
Two accounts or it doesn't count
One viral video proves a person. A hook shape that wins for two different accounts is worth testing.
- 3
Test two, keep one
Make two openings for the same video. Post each as an Instagram trial reel, which shows it to non-followers first, and keep the winner.
- 4
Pick one look and keep it
A steady look makes every video recognizably yours. Write it down once, then every video follows it.
Three looks we use
Samples from the guide videos we're testing on our own channel, QOLA Guides. We can make any of them in your brand. New York samples; their wording has not been through attorney review and is not legal advice.
Want this system run for your city?
We build the MVA Authority Hub for injury firms. This video system is in beta and launches alongside it: approved wording in, videos that send people to your Hub out. Follow QOLA Guides on Instagram and YouTube to watch it run.