Proven systems · Drop 01 · 31 Oct 2026

The 24/7 case evaluation funnel, taken apart

Every other Friday we take apart one ad and the funnel behind it, from a personal injury firm or lead seller that keeps paying to run it. A campaign that keeps running is one the firm keeps paying for. This drop is the funnel behind the largest PI ad budget in the country, piece by piece: what each part does, and how your firm can use the idea.

Next drop Fri 13 Nov

14parts scanned

2pages in the funnel

6form fields

The funnel

Four steps, one job: get a phone number fast

1 · Ad
Ad creative
Being added from our longest-running ad pull. It shows up in the next update of this drop.
2 · Homepage
Form above the fold
The page opens on a 6 field form and a promise you only pay if they win.
3 · Case evaluation page
Three ways in
Form, phone and text on one screen, open 24/7, with an attorney's face and video stories.
4 · Follow up
Calls, texts, the app
The consent line allows automated calls and texts. After signing, a client app keeps the case in one place.

The scan

What is on the page, and why it is there

01Big promise headline

02Pay only if we win

036 field form

04Case type picker

05Call and text consent

06Size proof: years, lawyers, dollars

07Offer vs result cards

08Three case doors

09Attorney faces on video

10Review wall

11How it works in 3 steps

12Founder story

13Phone, text, 24/7

14Results may vary line

01
One big promise, said plainly
The headline says who they are in a few words. No clever line, no question.
Your version: one sentence on who you help and where.
02
Risk taken away before the form
"Only pay if we win" sits right above the fields, so the fear of a bill is answered before it is felt.
Your version: your contingency line, placed directly above your form.
03
A short form on the first screen
First name, last name, phone, zip, email, case type. Nothing that needs thinking. The zip sends the lead to the right office.
Your version: 6 fields or fewer, with the phone number as the one that matters most.
04
Three common cases first, the rest behind them
The picker shows car accident, slip and fall and workers' comp up top, with about 30 more below. Most people find their case in one tap.
Your version: put your top 3 case types first.
05
Consent for calls and texts
The line under the button allows automated calls and texts, which is what makes a follow up within minutes allowed.
Your version: have your counsel write your own consent line before you text leads.
06
Size as proof
Years in practice, number of lawyers and total recovered. Three numbers carry the whole trust story.
Your version: your three strongest numbers. Years and cases handled work for any size firm.
07
What the insurer offered vs what the client got
Each card shows the first offer and the final result, like 4.5× or 15×. It shows why a lawyer matters without saying it.
Your version: only within your state's past results rules, with a results may vary line.
08
Three doors by situation
"Injured in a car accident?" and two more. The reader picks the door that sounds like them.
Your version: three doors written as questions your callers ask.
09
Real attorney faces
Short videos of named trial attorneys and partners. People hire people.
Your version: one 30 second video of the attorney who takes the call.
10
A wall of reviews with first name and city
Short quotes about being kept informed, not about money. That is the worry most readers have.
Your version: pick reviews that mention communication.
11
How it works, in 3 steps
Contact us, meet your attorney, we fight for more. It makes the next step feel small.
Your version: your real first 3 steps after someone calls.
12
A founder story about a bad lawyer
The founder's brother was hurt and had a bad experience with a lawyer. It turns a giant firm into a family reason.
Your version: why your founding attorney does this work, in 2 sentences.
13
Phone, text and form, all open 24/7
The case evaluation page offers all three on one screen and says 24/7. Nobody waits for Monday.
Your version: only say 24/7 if someone really answers.
14
Disclaimers placed next to each claim
"Results may vary" and "may not be licensed in your state" sit under each result and each video, not hidden in the footer.
Your version: keep the disclaimer next to the claim it covers.

Scanned from the public homepage and case evaluation page on 31 Oct 2026. This shows structure only, never another firm's words or images. It is not legal advice: check your state's attorney advertising rules before you use any part of it.

The library

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Each drop is one ad and the funnel behind it. The library grows with every drop and stays open to you.

Drop 01 · 31 OctLive